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MBA Communication & Leadership
The demands on management staff in communications management are extremely diverse. In addition to well-versed knowledge in classic public relations, decision-makers need to be able to utilise management competences and entrepreneurial know-how effortlessly. Many communicators who intend to move up into management functions also need strategic communication skills, as well as applicable economics knowledge. The MBA Communication & Leadership enables the communication manager to make well-founded decisions at the head of communication departments.
Claim
The MBA Communication & Leadership is an economics degree programme with a specialisation in the field of communications management. At its core are basic economics, as well as management skills and analogously to this, the planning, organisation and control of communication measures in all fields of communications management.
Degree
Master of Business Administration (MBA)
Working Language
German / English
Applicants for the MBA Communication & Leadership
The MBA is primarily aimed at professionals who have already had a career within communication departments, but have so far mainly been involved in practical, operational functions and generally not yet in a management function or in an area requiring strategic coordination.
The degree programme is aimed at applicants, who intend to take on a management function in communications management, as well as at persons, who intend to appropriately supplement their qualification profile in the communication sector, on the basis of their educational background in communication/social sciences.
Career path after the degree programme
The MBA programme provides a qualification for management functions in communications management departments of companies, associations and other organisations. The graduates assume responsibility in the communication sector. As all-round communication managers, they bear the responsibility for public relations and their sub-sectors, such as press relations or internal communication. At the same time, they manage related fields, such as marketing. With his or her extensive, business training, the MBA specifically prepares himself/herself for a career in management positions in PR and communication agencies.
Henrik Thiesmeyer
Isabella Buschinger