M.A. Communication & Leadership

Curriculum


The Master in Com­mu­ni­ca­tion & Leadership programme is composed of eight modules and a thesis.



1
Communication Circle

Introduces the world of com­mu­ni­ca­tions management, makes processes comprehensible and backgrounds clear. Participants in the Com­mu­ni­ca­tions Circle will learn about socio-psychologically based mechanisms and sharpen their com­mu­ni­ca­tions skills.
2
Corporate Communication Basics

Covers the most important theoretical and practice-orientated foundations of com­mu­ni­ca­tions management. Also explains com­mu­ni­ca­tions management structures, developments, areas of application, methods and tools.
3
Media & Media Relations

Students will become familiar with the diverse forms of media exclusive to com­mu­ni­ca­tions management, which are used to address relevant stakeholders. Corporate publishing and online PR will also be discussed in this context. As one of the most important disciplines in com­mu­ni­ca­tions management, press and media relations will also be covered in this module.
4

Management I
Basics
Review of the most important economic fundamentals and their relevance for com­mu­ni­ca­tions management. What economic truths does a com­mu­ni­ca­tions manager need to know? Other key topics: accounting, budgeting and marketing.
5
Strategy Circle
Steering Communication & Strategic Planning
Plan and implement com­mu­ni­ca­tions strategies and demonstrate their success. Participants in the Strategy Circle will become familiar with the strategic fundamentals for successful com­mu­ni­ca­tions management and will directly learn how to apply them.
6
Concepts of Corporate Communication & Society
Thought Leadership
Com­mu­ni­ca­tions management must be aware of its integrated role in society. A fundamental knowledge of this societal orientation is indispensable. Aside from public affairs and lobbying, this module deals with issues management, crisis com­mu­ni­ca­tion and CSR.
7
Management II
Behavior
Prepares participants to lead a com­mu­ni­ca­tions department or division. Participants will gain insight into the principles of business management, organisation, management and human resources.
8
International Communication Circle

A global perspective on an in­ter­natio­nal discipline. Com­mu­ni­ca­tions management crosses national borders - the International Com­mu­ni­ca­tion Circle gives participants an idea of the in­ter­natio­nal challenges facing future executives.

Comments

Thorsten DüßThorsten Düß

For me personally, the MBA degree programme at Quadriga provides me with exactly the technical content that perfectly complements my existing skills. The content of the subject emphases, such as human resources management, strategy or communications management, can be easily adapted to everyday working life and simultaneously form the basis for a further career path.

Our study advisors provide module plans.

Henrik Thiesmeyer
Henrik Thiesmeyer
Study advisor
henrik.thiesmeyer@quadriga.eu