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Department Corporate Communications
Organisational Communication and Communications management
Our research and teaching is based on a comprehensive understanding of organisational communication. Therefore, organisational communication/public relations describes the management of organisations' information and communication processes with their internal and external audiences/ stakeholders, such as media/journalists, employees, neighbours, politicians, investors, etc.
Organisational communication therefore includes all of an organisation's primarily communication-orientated divisions. These also include various fields of activity, such as press and media relations, internal communication, public affairs and investor relations.
In doing so, organisational communication takes on a management functions, i.e. it fulfils its functions in close interaction with the overall organisational objectives. Communication measures are thereby planned and implemented in a targeted manner. In the interest of integrated communication, they are closely linked and coordinated with one another. The previously set objectives represent a yardstick that provides information about the success and failure of the strategy. Communications management is therefore the concrete process of planning, organisation/management and control of organisational communication measures.